Fast food advertising to adult
This article compares quick-service restaurant (QSR) television advertisements for children's meals with adult advertisements from the same company to assess .
Advertising as a “real-world” prime
New Study: TV Food Ads Provoke Automatic Eating in Adults as Well as . suggesting that TV snack and fast-food ads are a contributor to adult obesity as well.
How Television Fast Food Marketing Aimed at Children Compares with Adult Advertisements
Description:General Mills last year partnered with Target stores to create a line of children's loungewear based on iconic cereal brands like Trix and Lucky Charms. Participants in Experiment 1b also highlighted the programs they had watched on the previous weekday and Saturday on a television programming grid. A large multinational food company tested an advertising campaign in that paid ten elementary school teachers in Minneapolis, MN, US to drive cars to school that advertised Reese's Puffs, a sweetened cereal. We designed the studies to replicate conditions in which individuals are typically exposed to food advertising on television, as well as to minimize participant awareness that the experiments involved advertising versus television viewing, in general. Commercial Activities in Schools, Interested parents also attended, and all parents received a debriefing in the mail. Little attention is paid to having a healthy diet.
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